Small Business Strategy Guides

Instruction to Start your Small Business and Drive Business Growth

At Biz Strategy Guide, we provide practical, results-driven training designed to help small business owners grow with confidence. Whether you're just getting started or ready to strengthen your sales and marketing engine, our online instruction gives you the tools, structure, and strategies you need to succeed.

We specialize in three core areas of small business growth:

1. Small Business Startup

Launch your business with clarity and confidence.

Our Small Business Startup program walks you through every step of building a strong foundation—from concept development and legal setup to operations, budgeting, and customer acquisition.
You’ll learn the essential systems, processes, and best practices that help new entrepreneurs avoid costly mistakes and build a business that lasts.

You’ll gain:

A complete step-by-step launch plan
Tools for planning, pricing, and operations
Guidance on branding, positioning, and customer targeting
A clear roadmap from idea to open-for-business

2. Sales Strategy & Techniques

Transform your sales process into a predictable revenue generator.

This course is designed for business owners, service providers, and teams who want a simple, effective approach to selling—without feeling pushy or overwhelmed.
We focus on practical skills you can apply immediately, helping you attract prospects, close more deals, and create a repeatable sales engine.

You’ll learn how to:

Identify and prioritize ideal customers
Build a structured, repeatable sales process
Improve lead conversion with proven communication techniques
Create follow-up systems that increase long-term revenue
Sell with confidence—even if selling isn’t your background

3. Marketing Strategy & Techniques

Build a marketing system that drives awareness, engagement, and growth.

Our Marketing Strategy program shows you how to get your business seen by the right people at the right time. From digital marketing fundamentals to practical, low-cost advertising methods, we guide you through creating a marketing plan that fits your goals and your budget.

You’ll discover how to:

Develop a compelling brand and message
Choose the right marketing channels for your business
Generate consistent leads with content and outreach
Use analytics to measure and improve results
Create a sustainable marketing engine that scales with your growth

Why Choose Us?

Practical instruction built for real-world results
Clear, step-by-step frameworks
Easy-to-follow online lessons
Decades of experience in sales, marketing, and small business operations
A proven path to launching, growing, and scaling your business

Whether you're opening your first business or leveling up your existing operation, we provide the guidance and training to help you succeed with confidence.

Chess board reflecting trying to create a business strategy

Get Your Strategy Plan

How does choosing our help benefit you?

Eliminate the Overwhelming feeling of Not Knowing Where to Start

Most new business owners feel lost in the maze of legal requirements, planning, operations, and early decisions.
We remove the confusion with a clear startup roadmap

Wasting Time and Money on Trial-and-Error

Without guidance, entrepreneurs make expensive mistakes—wrong systems, wrong marketing, wrong priorities.
We give proven frameworks so you avoid unnecessary costs and dead ends.

Feeling Alone as a Business Owner

Many small business owners don’t have mentors, peers, or support.
We offer guidance and a proven path so you always know your next move.

Struggling to Find Customers

“Who do I sell to?” and “Where do I find them?” are major pain points for small businesses.
We help you define your ideal customer and build a predictable system to reach them.

Feeling “Not Good at Selling”

Entrepreneurs often feel uncomfortable, untrained, or unsure in sales conversations.
We teach practical, natural sales techniques that boost confidence and close rates—without being pushy.

Inconsistent or Unpredictable Sales

Many small business owners don’t have a structured sales process, leading to dry months or stalled growth.
We teach a repeatable sales method that increases conversions and builds stable revenue.

What is covered?

Our online plan delves into critical aspects of business setup, prospecting, marketing, and sales techniques, equipping businesses with tools to attract and convert customers effectively:

Business Startup or Setup:

Sole Proprietorship or Corporation (of some sort): We go over the benefits and requirements of each type of business structure. We guide you through the structure of your business to make sure it is set up in the best way to protect your interests and make it easier to run on a day to day basis.
Financing: What resources are available and what kind of expectations you should expect to have to meet.
Software/digital tools: What will help to streamline your business and why it may or may not be necessary. Also what type of payment terms may be available.

Prospecting:

Targeted Lead Generation: We provide strategies for identifying and targeting high-potential leads using data-driven techniques, including customer profiling and market segmentation.
Cold Outreach Tactics: Learn effective cold calling and emailing methods, with tips on crafting compelling messages that resonate with your target audience.
Referral Systems: Discover ways to build and leverage referral networks, turning satisfied clients into brand advocates to fuel organic lead growth.

Marketing:

Content Marketing Strategies: Our guide offers detailed steps on creating valuable, relevant content that engages your audience and builds brand authority.
Social Media Optimization: Learn how to maximize your online presence across platforms, using targeted campaigns and audience engagement strategies to build a loyal following.
Digital Advertising Techniques: We cover best practices for PPC, display ads, and retargeting, ensuring your marketing dollars are spent wisely and generate strong returns.

Sales Techniques:

Sales Funnel Optimization: Get insights on streamlining your sales process, from lead nurturing to conversion, ensuring a seamless customer journey.
Closing Techniques: Master proven closing strategies, including handling objections and building rapport, to turn prospects into loyal customers.
CRM Utilization: Learn how to leverage customer relationship management tools to track interactions, automate follow-ups, and maintain strong client relationships.

These proven techniques are designed to help businesses get setup and started, boost revenue, improve customer acquisition, and maintain a competitive edge in the market.