How a Wellness Studio Grew Monthly Clients by 60% with a Proven Strategy Plan

Location: Charlotte, NC

Owner: Jasmine D, Founder & Owner
Services Offered: Massage Therapy, Infrared Sauna, Stretching Sessions

Jasmine ran a small wellness studio with a loyal base of clients—but growth had hit a wall. She was relying on word-of-mouth, struggling with time management, and constantly feeling like she was reacting instead of planning.

“I was good at serving clients, but I didn’t know how to scale my business without burning out. I needed a strategy that worked for me—not some one-size-fits-all plan.” – Jasmine

The Problem

Jasmine was passionate about helping people feel better, move better, and live better. Her wellness studio had great feedback—but despite the quality of her work, the business wasn’t growing.

She didn’t need more certifications or hustle. She needed a smarter way to run and grow her studio.

Here’s what was holding her back—and how the Small Business Strategy Plan helped her move forward:

Unpredictable Client Flow

Jasmine’s bookings were inconsistent. Some weeks were full, others were slow. Without a reliable marketing system, she couldn’t predict income or plan her schedule with confidence.

Overdependence on Word-of-Mouth

Her business grew mostly through referrals, which meant she had no control over when or how new clients came in. If regulars stopped booking, there was no backup strategy in place.

Lack of Business Structure

She didn’t have a defined process for things like onboarding new clients, following up after appointments, or managing repeat bookings. Every task felt like it was being handled “on the fly.”

No Strategic Planning

She was so caught up in the day-to-day that she wasn’t setting clear business goals. There was no growth plan, no revenue targets, and no long-term direction—just a hope that things would get better with time.

Undercharging for Services

Jasmine was afraid to raise rates, even though her sessions were in demand and offered real value. As a result, her income didn’t reflect the time or energy she invested.

“I used to feel like I was just running on a treadmill. Now I have a system that works, a calendar that makes sense, and a business that finally feels like it’s growing again.” – Jasmine

The Solution

Jasmine joined our Small Business Strategy Plan, to help address what was already a strong business offering that wasn't resonating with new or potential customers.

The program helped Jasmine make these changes:

Growth relied entirely on word-of-mouth

Solution: The strategy plan helped Jasmine build a simple, local marketing system focused on consistent messaging, community engagement, and low-effort referral programs. She stopped “hoping” for clients and started generating new ones every week through repeatable steps.

Reacting to everything, planning for nothing

Solution: The plan inside the course helped Jasmine map out her goals and focus on one business-building priority at a time. Instead of being stuck in a cycle of reacting to last-minute changes, she had a clear path to move the business forward.

Undercharging for high-touch services

Solution: Jasmine reworked her pricing and service packages with the help of the plan’s value-based selling module. She began offering bundled wellness sessions and memberships that increased client retention—and allowed her to raise rates without pushback.

Jasmine didn’t need to work harder—she just needed the right structure, created by people who understand the real challenges of running a small, client-focused business.

The Small Business Strategy Plan helped her build a business that supports her life, not the other way around.

📈 The Results (in 90 Days)

Metric Before After

Monthly Clients 38 61

Client Retention Rate 48% 77%

Upsell Revenue $320/month $1,180/month

Weekly Hours Worked 55+ 40

Monthly Revenue $4,800 $9,100

“The strategy plan helped me shift from being busy to being in control. I doubled my income without doubling my hours—and I finally feel like a real business owner.”

Is This You?

Are you a service provider who:

Works directly with customers but struggles to grow consistently
Feels overwhelmed with tasks and unsure what to focus on
Knows your service is valuable but lacks a clear sales or marketing process
Wants more structure, confidence, and time back in your day...