How a Small E-Commerce Brand Increased Sales by 130% in 4 Months

Location: Portland, OR

Owner: Tasha L, Founder & Maker
Sales Channel: Shopify + Instagram

Tasha had beautiful products, good reviews, and a handful of loyal customers—but growth was slow. She was running ads without a clear message, guessing on pricing, and doing everything herself.

“I knew my products were great—but I didn’t know how to run the business behind them. I needed a strategy, not just more content.” – Tasha

The Problem

Tasha had built her skincare business from the ground up. Her products were beautifully packaged and made with clean ingredients. But despite her dedication, the business wasn’t gaining traction beyond a small, loyal customer base.

Here’s where she was stuck:

No Clear Brand Message

Tasha was running ads and posting on social media, but there was no consistent voice or message to connect with the right audience. Visitors came to her site—but didn’t always buy or remember her brand.

Doing Everything Herself

From product formulation and packing orders to answering emails, designing graphics, and posting content—Tasha handled it all. Her time was maxed out, and growth kept stalling.

Unstructured Marketing

She had no consistent campaign calendar or plan. Ads were turned on randomly, emails were sent sporadically, and social posts didn’t build toward a strategy. Traffic was inconsistent, and conversion rates stayed low.

Low Repeat Purchase Rate

Customers loved the products—but many didn’t come back. Without a structured follow-up or customer journey, Tasha was constantly chasing new buyers instead of maximizing the value of her existing ones.

“I had the vision and the product—but not the structure to turn this into a real business. I didn’t need fluff. I needed a plan I could trust.” – Tasha

The Solution

Tasha chose our Small Business Strategy Plan for help, an online strategy plan built from 30 years of experience in sales and small business development.

The program delivered:

Brand Messaging & Positioning

Solution: She used the plan’s messaging framework to develop a strong brand voice and product story. Instead of blending in with other skincare brands, her site and marketing now clearly spoke to her target customer—women looking for clean and luxurious self-care products.

Systematizing the Business

Solution: she created repeatable systems for customer service, order fulfillment, email marketing, and weekly content planning. This cut down her admin time by over 40% and helped her feel less overwhelmed.

Structured Marketing & Email Campaigns

Solution: She developed a 90-day marketing rhythm—combining product drops, promotional windows, email flows, and social campaigns. Her ad spend became more strategic, and her conversion rate increased as messaging aligned with campaigns.

Improved Customer Retention

Solution: Tasha set up automated email sequences for new customers, restock reminders, and loyalty offers—all based on strategies from the course. Her repeat purchase rate increased by 33% in just two months.

“I stopped throwing things at the wall. Now every part of my business has a purpose, and I’m seeing the kind of traction I hoped for when I started.”

📈 The Results

In just 4 months after starting the Plan, Tasha’s business was thriving:

Metric Before After

Monthly Sales $3,200 $7,400

Repeat Customer Rate 12% 36%

Conversion Rate 1.4% 2.9%

Time spent on Marketing 25 hrs/week 10 hrs/week (much of that automated)

Email Subscribers 240 1050

“The plan helped me stop spinning my wheels. I now have systems that work without me—and I’m actually making money.”

Is This You?

You’ve got a great product but no real plan for growth
Marketing feels random, and sales are inconsistent
You’re tired of working more than you’re earning
You need tools, templates, and structure to scale