FREE SMALL BUSINESS MARKETING GUIDE
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No cost
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Use it at your
own pace
Stop Guessing Where Your Marketing Efforts Should Go
This Isn't a Preview
It's the Complete Marketing Guide
The Marketing Guide is a standalone resource designed to help small business owners better understand the decisions behind their marketing. You'll work through identifying your target audience, developing your value proposition, choosing marketing channels, using social media, content and email marketing, customer acquisition, and measuring performance.
You don't need to purchase anything else to use what you learn
What You'll Work Through
Find the Right Audience
Choose the Right Channels
Build Customer Acquisition
Measure What Works
What You'll Find Inside
The Marketing Guide walks you through the decisions that shape how a small business finds and attracts customers. Rather than telling you that you simply need to “do more marketing,” it helps you understand the different pieces involved and how they work together.
Understanding Your Target Audience
Identify who you're trying to reach, what matters to them, and why understanding your audience should come before choosing where or how to market
Building Your Marketing Foundation
Work through your value proposition and the message you want potential customers to understand about your business
Choosing and Using Marketing Channels
Compare different social media channels, understand who uses them and how, and determine which ones make sense for the customers you're trying to reach
Content & Email Marketing
Understand how content and email can be used to create awareness, maintain communication, and support your overall marketing efforts
Customer Acquisition Strategy
Move beyond simply generating attention and look at how marketing activities contribute to actually bringing new customers into your business
Measuring Marketing Performance
Learn which measurements can help you determine what's producing results so you can make better decisions about where to spend your time and money.
An Inside Look at the Actual Marketing Guide
And It's Completely Free
No abbreviated version. No locked chapters. No purchase required to finish it.
Marketing Is Only One Part of Running a Business
The Marketing Guide can help you understand how to identify and reach potential customers. But finding customers is only one of the challenges involved in building and growing a business.
Depending on where you are, you may also be working through how to set up the business itself, deciding which tools and resources make sense, or figuring out how to turn opportunities into paying customers.
More Help When You Need It
The Marketing Guide is yours to use on its own. But your marketing strategy doesn't exist in isolation. Depending on where you are with your business, you may need help making very different decisions
Starting or Setting Up Your Business?
Smart Start – Small Business Setup Guide
Starting a business means making decisions about much more than what you're going to sell. Smart Start helps you work through business structure, naming, websites, digital tools, financing and other decisions involved in getting your business established.
Already in Business and Evaluating Your Options?
Established Small Business Guide
If your business is already operating, you probably don't need help starting from scratch. This guide focuses on evaluating website options, digital tools and business financing so you can make better-informed choices about the resources your business uses.
Explore the Established Business Guide →
Need to Turn More Opportunities Into Customers?
Smart Sales – SMB Sales Mastery
Finding potential customers is only the beginning. Smart Sales focuses on what happens once an opportunity exists—including prospecting, qualification, customer conversations, follow-up, objections and closing—so you can develop a sales process that fits your business.
Not Sure You Need Anything Else?
That's fine. Start with the Marketing Guide. It's free, complete, and yours to use without purchasing anything else.